![]() There are more examples, to prove how the small film is proving beneficial to the Bollywood producer. Its ROI margin is 112.14 per cent so far. That`s a whopping 140.66 per cent profit so far! In comparison, "Saaho", released across multiple languages, has grossed Rs 424 crore so far against a rumoured budget of around Rs 350 crore. Given the fact that the film has a budget of around Rs 30 crore only, that scores a return on investment (ROI) of Rs 42.2 crore for its producers. At the end of first week, "Dream Girl" has garnered Rs 72.2 crore at the domestic box-office. ![]() It may have earned lesser than the Prabhas biggie "Saaho", but the former is a more profitable venture for the producers, the trade website would tell you. Take Ayushmann Khurrana`s new film, "Dream Girl" for instance. The increasing success of the small film, coupled by many biggies performing below par in recent times, proves profitability, which is based on return on investment, has often nothing to do with whether your film made a hundred crore or two. That is where the growing importance of the small film lies, in contemporary Bollywood`s scheme of things. ![]() ![]() Bollywood buffs often mix up the two, forgetting that a Rs 100-crore haul at the box-office is not necessarily foolproof evidence of profitability. There is all that talk of the much-hyped 100-crore club that Bollywood loves to flaunt, and then there is real success - validated by a films profitability.
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